IAA 2018: a powerful show by Mercedes-Benz Trucks
A new flagship, an exclusive special edition and plenty of entertainment – Mercedes-Benz Trucks welcomes the start of the 67th IAA for commercial vehicles.
The first glance falls on directly on the stage. One thing becomes clear instantaneously: Mercedes-Benz Trucks is putting on a truly impressive show for its visitors. The main focus of the exhibition stand is quite clearly the new Actros – several times a day, it's on the stage in the spotlight putting in a huge performance. But the Actros is more than just a looker – it's also the safest, most efficient and best-connected truck of all time. True to its slogan, it's all about "more safety for all road users".
Don't just stand there looking. Get involved.
Anyone who wishes to get up-close to this innovative truck can enjoy a very special opportunity in addition to the exhibition vehicles: in the Actros Experience Room, interested onlookers can find out more and experience the equipment in person. At various stations and in multimedia presentations, partially-automated driving with the Active Drive Assist system, the new Multimedia Cockpit and the innovative MirrorCam will be presented on the basis of exemplary driving situations on motorways, out of town roads and when manoeuvring.
One of the highlights is, without a doubt, the Actros Edition 1. With the limited-edition special model, Mercedes-Benz Trucks is celebrating the debut of the new Actros. And there will only be 400 units produced. The focal point of the special model is the driver: an array of exterior extras and interior options provide drivers with the ultimate in comfort and safety. With its exclusive equipment and the limited production number, the Edition 1 will be a real eye-catcher – both at the exhibition and later also on the road.
This year too, the Mercedes-Benz Trucks Community RoadStars will
also be making a stop in Hanover. The brand's logo which doesn't go
unnoticed at numerous events is the night-black RoadStars Show Truck.
For RoadStars and visitors who wish to join the community, a whole
host of surprises will be up for grabs, for example when spinning the
wheel of fortune.
Always worthwhile: a stop-off at the Driver's Inn.
A walk around any exhibition stand is only ever truly complete with a spot of music, a bite to eat and a cold drink from the Mercedes-Benz Driver's Inn. Experience the latest innovations from the truck world or meet up with some old friends – a visit to the Mercedes-Benz stand at the IAA for commercial vehicles is well worth it for anyone who feels at home behind the wheel.
Photos: Sebastian Vollmert