The Stiegl brewery is very impressed with the new Antos

Economics & Logistics

The fine art of saving.

For more than five centuries, the Stiegl brand has stood for the fine art of brewing. Equally suited to this image is the first of the new Antos model series to be delivered in Austria. And not only its driver, Franz Sigl, is impressed with it. The low consumption is also good news for the company as a whole.

"Sensational": head of logistics, Thomas Gerbl.


The year 1492 wasn't just the year in which America was discovered. Much more than that, at the foot of the Mönchsberg in Salzburg, the Stiegl brewery made history with its beer. Back then, a certain Hans Peuntner inherited the company from the widow of his son and established a traditional brand which, over five hundred years later, produces more than a million hectolitres of beer per year and which, with the red staircase in its logo, is one of the strongest brands to come out of Austria. Stiegl also sticks to its own principles concerning brand image and tradition when procuring its fleet of vehicles, thus their close collaboration with Mercedes-Benz is an obvious choice. January 2013 saw the first new Antos with Euro VI engine put to use in the Maxglan district of Salzburg.

A few weeks later, the 18-tonner still looked pristine despite its exposure to ice and snow. Its driver, Franz Sigl – or Franky to his friends – keeps an eye on his new vehicle. Initially, he wasn't at all impressed by having to change to a Mercedes. "I'd been driving a truck from a different brand for years", explains the 48-year-old trucker from Salzburg, "and at the beginning I was a bit disappointed to have to change all of a sudden. I was just used to other things. And routines are sometimes hard to break."

But after a few days in the new Antos 1830 L, he soon began to change his mind. "Then I was actually positively surprised and quickly became impressed", says Sigl. "The vehicle is practical and simple to use, it's nice to drive, easy to change gear and sits firmly on the road. Put simply, the whole package is perfect." Sigl laughs – probably also because his working day is drawing to a close. All that's left to do is load the truck with tomorrow's precious cargo and then it's home time…

As ever, his day began at seven o'clock this morning. Sigl is allowed to take the loaded truck home with him. In the morning, he can then go out of his house door and get straight into his vehicle to begin with the deliveries. "Every day I have between ten and twenty customers on my route: pubs and even petrol stations, every now and again to warehouses or a supermarket." For several years, Sigl's route has included the Straßwalchen region, as well as Oberhofen am Irrsee and Neumarkt am Wallersee. Over the years, many customers have developed a trusting relationship with him and, in some cases, friendships have even developed – perfect for business.

"Our delivery drivers are our most important connection with our customers", says the company's head of logistics, Thomas Gerbl. "Some drivers are almost like a part of the family, they know all about the relationship status of their customers as well as about deaths or more pleasant occasions in the family. Accordingly, they can sympathise or rejoice with our customers. That's why we deliberately try and avoid stress and pressure in this area. Drivers should also have time to chat with our customers. It's an important point for maintaining the quality of our deliveries and our service."


Over 100 drinks crates and 15 barrels fit on the load floor of the new Antos 1830 L.
Over 100 drinks crates and 15 barrels fit on the load floor of the new Antos 1830 L.
A fork-lift truck driver loads Sigl's new Antos – the driver cleverly planned his load in advance.
A fork-lift truck driver loads Sigl's new Antos – the driver cleverly planned his load in advance.
Doors closed and it's off home for the night – tomorrow, Sigl will deliver to between 10 and 20 customers.
Doors closed and it's off home for the night – tomorrow, Sigl will deliver to between 10 and 20 customers.
The drivers of the Stiegl brewery are the company's connection with their customers – Franz Sigl has built up a trusting relationship with his customers over the years.
The drivers of the Stiegl brewery are the company's connection with their customers – Franz Sigl has built up a trusting relationship with his customers over the years.

Depending on the customer and their preferences, Sigl delivers at specific times. For other customers, however, he's free to deliver whenever it suits him. "The relationship with some customers is sometimes so good that I have a key to their cellar. That means I can deliver their order irrespective of the opening hours." In some places, he even gets a coffee or his lunch on-the-house in exchange for a quick chat with the landlord or their staff. "It's great", exclaims Sigl as he shuts the door of his ClassicSpace cab before heading for the warehouse.

He slowly guides the 221-kW machine into the warehouse. In the space reserved for him, his load is ready to go. Sigl pulls on his gloves and opens the loading flap of the special body for transporting drinks, manufactured by Pötzelsberger Thonhofer Service GmbH. Before he can start loading the truck, a controller counts the empties returned and notes down the number of beer crates and barrels. Next, Sigl checks the freight set aside for him and compares the number and content of his load with that which is listed on the dispatch note. 20 crates of Stiegl-Weisse, 15 crates of Paracelsus-Zwickl, 66 crates of Stiegl-Goldbräu and 15 barrels. All as it should be.

A fork-lift truck driver raises the pallets of empties out of the rear of the truck and loads it with its new cargo. Five Europallets fit on each side of the vehicle to leave a small gangway for Sigl to move between the stock. Loading involves a good deal of coordination – depending on his planned route, the appropriate order should be right at-hand. "If you plan it cleverly, you can save yourself extra work later on", says Sigl, "by not having to move other orders out of the way first before you get to what you need." Half an hour later, Sigl closes the load compartment and wishes his colleagues a pleasant evening. It's 4 p.m. and thus the end of his working day.

Head of logistics, Gerbl, is sitting in his office. We ask if he's happy with the Antos. "Happy?", asks Gerbl laughing. "The consumption is amazingly low. It's around five litres per 100 kilometres less than the average of our fleet. The quality is excellent and the low emissions from the Euro VI engine correspond perfectly to our company's ideology of sustainability." Not to mention the company's tradition. More than five centuries of brewing – not many partners exhibit comparable levels of tradition.

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