Seed Brothers grow their fleet with a new Atego

More three-pointed stars for Seed Brothers.

Family-owned Seed Brothers has represented the UK and Ireland’s leading manufacturer and distributor of professional vehicle and food processing cleaning products for more than 35 years.

It relies on a fleet of six trucks to cover Norfolk, Suffolk and eastern Cambridgeshire.

The arrival of its latest 12-tonne Atego means that all but one of these vehicles wear three-pointed stars.

Solutions for every cleaning requirement.

Managing Director Andrew Seed’s father Keith and uncle, Bill established the business with a single Bedford truck in 1984.

He explained: “Our wide customer base includes specialist valeters and detailers, car and van retailers, bus and coach operators, rental companies, hauliers, plant hire and construction firms, and farmers. We visit our customers regularly, and work with them to ensure we provide the right solutions for their cleaning requirements.”

The awesome Atego.

The new Atego 1223 LnR is now serving customers in north and east Norfolk, including Norwich and Great Yarmouth. The truck has a ClassicSpace S-cab and low-height frame with air-suspended rear axle. Its 5.1-litre in-line six-cylinder engine produces 170 kW (231 hp) and is paired with a smooth, fuel-efficient PowerShift 3 automated transmission.

The mobile showrooms are built by Drumack Coachworks, of Ballymena, and smartly racked out and fitted with various tanks. They carry a comprehensive range of Autosmart’s vehicle, janitorial and workshop cleaning products, as well as a variety of accessories. ADR vehicle specifications and driver qualifications reflect the fact that the trucks carry hazardous substances such as traffic film remover (TFR).

“The Atego’s low-height chassis helps when accessing the showroom while the truck is also comfortable and easy to drive, so very popular with colleagues who are, first and foremost, sales specialists,” described Andrew.

-  Andrew Seed, Managing Director, Seed Brothers

Mercedes-Benz trucks are the best for the job.

Seed Brothers bought its first Mercedes-Benz truck, a 7.5-tonne Atego, more than 15 years ago. Since then it has also purchased 10-tonne variants. Andrew explained, “These days, though, given the breadth of the Autosmart range, we’ve settled on 12 tonners as being ideally sized for our operation.”

He continued: “Our vehicles are highly bespoke so we can’t simply hire a replacement if one’s off the road – a breakdown effectively means that we’re unable to work. For this reason, reliability is the single most important attribute we look for in a vehicle.”

The Mercedes-Benz Atego range extends from 7.5-16 tonnes GVW and is purpose-designed for light- and medium-duty distribution applications. It offers outstanding dynamics, comfort and manoeuvrability, as well as the durability necessary for intensive, multi-drop delivery work.

“We’ve tried other truck brands in the past, but Mercedes-Benz is clearly the best,” continued Mr Seed.

What do you think of Seed Brother’s mobile showroom?

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